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The Pier Shops, Atlantic City

#8 of 8 in Shopping in Atlantic City
Gift & Specialty Shop · Hidden Gem · Shopping
Playground Pier is a luxury shopping mall located on a four-story pier adjacent to Caesars in Atlantic City, New Jersey. It is connected to the casino via a second-story skybridge. Constructed by Perini Building Company of Framingham, MA, it was opened in 1906 as an amusement pier named the "Million Dollar Pier". The pier was converted to a mall and renamed "The Shops on Ocean One" in 1983, and in 2006 was purchased by Taubman Centers and extensively renovated.
The pier contains many upscale stores, like Tourneau, Gucci, Apple, Louis Vuitton, Armani A/X.
While the mall is built on land owned by Caesars Entertainment, the building itself is currently owned by mortgage lenders. Taubman Centers defaulted on its $135 million loan on the center in 2010, and it was taken over by its mortgage servicer, C-III Capital Partners. The lenders failed to successfully auction the mall and have hired Cushman & Wakefield to manage the center.
On June 26, 2015, "The Pier Shops at Caesars" was renamed "Playground Pier".
The mall's four floors are: The Boardwalk : The floor on this level is designed to look like the Atlantic City Boardwalk and the shops tend to focus around gifts, entertainment, and moderate to upscale stores. The Skybridge : There is direct access from Caesars through the skyway over the Boardwalk, allowing shoppers to get to the casino while avoiding the crowded boardwalk. The more upscale shops are located on this level and the design gives the impression of shopping under the stars.
The Promenade : The restaurants, bars, and clubs are all located on the north side of this level of the mall. The south side of the mall is a long glass window with Adirondack chairs placed in sand to give shoppers a place to relax and feel like they are at the beach. One Atlantic : One Atlantic is a 14000sqft events venue and banquet hall on the fourth floor for weddings and parties.
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The Pier Shops reviews

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TripAdvisor traveler rating 3.0
37 reviews
  • Great place to go if you want to see a lot of closed stores. Years ago, when it was Ocean One, there were a ton of shops, an arcade and a decent food court. Then Caesars took over and created an "upscale" shopping experience. If you want to see what an epic fail looks like, go here. Otherwise avoid. It's another nail in Atlantic City's coffin.
  • I would not call this place a "playground". It is very close to a lot of casinos. It did have a really nice mall with some good stores. The views from the back of the mall off the pier are really great. The mall is has many places to sit and talk and enjoy the view. All in all it was worth the walk down there from where we were staying. Plus it gave everyone something to do or a shop to visit.

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