Bronner's Christmas Wonderland, Frankenmuth

#1 of 237 in Shopping in Michigan
Must see · Gift & Specialty Shop · Shopping
The world’s largest Christmas store, Bronner's Christmas Wonderland, is open year-round and never short on holiday spirit for its over two million annual visitors. The shop, dubbed “Little Bavaria,” sells more than 50,000 different kinds of gifts and decorations. Its landscaping covers 11 hectares (27 acres), with giant animated figurines welcoming you to the store and around 100,000 lights brightening Bronner’s Christmas Lane at night. The shop was founded in 1945 by Wally Bronner, and has earned its title of Wonderland by providing an unforgettable holiday experience for visitors ever since. To visit Bronner's Christmas Wonderland on your trip to Frankenmuth, use our Frankenmuth trip itinerary maker.
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Bronner's Christmas Wonderland reviews

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TripAdvisor traveler rating 4.5
3,258 reviews
  • We enjoyed this very much as we both love Christmas. You need to wear comfortable shoes as this place is huge. Their staff is very friendly and helpful. The best is at night when all lit up , it will....  more »
  • If you’ve never heard of Bronners, you must live in a cave. Largest Christmas store ever! This was unbelievable! This was my first visit and it was truly amazing! They had every kind of Christmas....  more »
  • This is by far the best Christmas store I have ever been to. I have come here every year since I was a kid, and it is just as magical now as it was then. They have Christmas ornaments for anyone. Great place to bring a family just to look at everything. There are plenty of ornaments that you can get personalized for free, and the artists will personalize them by hand within minutes. That do an incredibly beautiful job. Highly recommended place for all your holiday ornament needs. They have other Christmas decorations to suit your needs, but the ornament selection is monumental.
  • This store is everything Christmas! This place is a must see. Plan on spending some time in the store, it feels endless. The staff was very helpful and the store was very clean. I even finally found a color wheel for my 1950's aluminum tree at a decent price. 5 stars!

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