Bronner's Christmas Wonderland, Frankenmuth

4.6
#1 of 284 in Shopping in Michigan
Gift & Specialty Shop · Shopping
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The world’s largest Christmas store, Bronner's Christmas Wonderland, is open year-round and never short on holiday spirit for its over two million annual visitors. The shop, dubbed “Little Bavaria,” sells more than 50,000 different kinds of gifts and decorations. Its landscaping covers 11 hectares (27 acres), with giant animated figurines welcoming you to the store and around 100,000 lights brightening Bronner’s Christmas Lane at night. The shop was founded in 1945 by Wally Bronner, and has earned its title of Wonderland by providing an unforgettable holiday experience for visitors ever since. To visit Bronner's Christmas Wonderland on your trip to Frankenmuth, use our Frankenmuth trip itinerary maker.
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Bronner's Christmas Wonderland reviews

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TripAdvisor traveler rating
TripAdvisor traveler rating 4.5
3,284 reviews
Google
4.7
TripAdvisor
  • This large warehouse of a store has absolutely everything Christmas in all colors and styles. Need a new nativity? At least 50 choices. Need a Labrador retriever ornament? At least a dozen... 
    This large warehouse of a store has absolutely everything Christmas in all colors and styles. Need a new nativity? At least 50 choices. Need a Labrador retriever ornament? At least a dozen...  more »
  • I recommend splitting a visit into more than one day. It is truly overwhelming in size. Find a map when you get there. I wish I had one when I started. Leave the hubby at the hotel and only take.....  more
    I recommend splitting a visit into more than one day. It is truly overwhelming in size. Find a map when you get there. I wish I had one when I started. Leave the hubby at the hotel and only take.....  more »
Google
  • Absolutely love our yearly trips to Bronner's! The selection is unimaginable unless you've seen it & we can never leave without buying 8+ ornaments. The magic is REAL here and the staff are always so friendly and helpful! We come with children aged 1 through 14 and no one ever gets bored or less amazed with every visit... It's a family tradition for everyone to get a new ornament from Bronner's every year & I can't wait to instill the same tradition in all our kids!
  • There was so much to look at it would take more than 1 day.

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