The oldest toy store in the United States, the flagship FAO Schwarz is most famous for its giant keyboard, on which Tom Hanks played "Chopsticks" with his feet in the film "Big." German immigrant Frederick Schwarz opened the first toy shop in 1870, where he sold quality toys that were crafted in Europe and brought to the states. While the BIG Piano Dancemat is this store's most iconic toy, you'll also find giant stuffed animals, high-end dolls, and games. This shop is a must-see destination for toy-loving tourists and a magical wonderland for kids. Use our New York City trip builder site to arrange your visit to FAO Schwarz and other attractions in New York City.
FAO Schwarz reviews
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Is an iconic shop of toys in the Rockefeller center. There're many kinds of toys, starting from the newest smart and coming to the old peluche that are making at the moment
Is an iconic shop of toys in the Rockefeller center. There're many kinds of toys, starting from the newest smart and coming to the old peluche that are making at the moment more »
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From the iconic toy soldiers greeting you outside to the explosion of toys inside, FAO Schwarz is truly a one of a kind toy store. Loved the childlike enthusiasm from all of demonstrators throughout..... more
From the iconic toy soldiers greeting you outside to the explosion of toys inside, FAO Schwarz is truly a one of a kind toy store. Loved the childlike enthusiasm from all of demonstrators throughout..... more »
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OMG, this store is like dream land. You can have fun on every corner in this three floor store. Employees are everywhere showing customers all the fun games and toys they have. The toys are for all kids ages. Also, there are accessories, build your funky toys station, build your animal station, and many many more. I bought the foam boomerang, it's so much fun and unharmed. Also, they have Barbie collections and toys. My girls had a blast and enjoyed every single minute in FAO Schwarz store.
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Super fun experience to go to a toy store and have lots interaction with the staff. They were all very friendly, even at the height of the holiday season. Nice to see demonstration of toys before you can buy them. My kid loved it.
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