National Brewery Museum, Potosi

#41 of 220 in Museums in Wisconsin
The National Brewery Museum™ and Research Library is a venue for breweriana collectors to display their prized artifacts in a world-class museum with many display areas.

The museum is located in the wonderfully restored Potosi Brewery Company in Potosi, Wisconsin. Potosi is located in the beautiful South West corner of Wisconsin, a short drive from Dubuque Iowa.

There are many display areas including a cave, where beer was stored, prior to refrigeration, now containing late 1800 early 1900 brewing equipment. A “Great Room” Displaying some of the finest metal signage, neons and other pieces from the Schuetz collection.

The Potosi Complex also contains a Transportation Museum and the Great River Road Interpretive Center.

A visit provides a total breweriana experience. Original “Good Old Potosi” is now being brewed on site along with other fine craft brews, a great restaurant, Beer Garden and Gift Shop.


The ABA Museum Foundation, Inc. was established in 2003, for the purpose of developing and managing the National Brewery Museum and the ABA Breweriana Reference library, within the historic Potosi Brewery that was established in 1852. The National Brewery Museum is an educational, cultural, and research element of the American Breweriana Association, Inc. that was established in 1978. The ABA Museum Foundation, Inc. is a not-for-profit 501 (c) (3) corporation. The National Brewery Museum's purpose is to preserve breweriana and advertising history through the collection, preservation, documentation, and research of technical and cultural material and to disseminate information about those collections and their technical and cultural topics through exhibition, interpretation, and publication for breweriana collectors, brewery historians, and the general public. The Museum aspires to provide the highest standard of excellence in ethics and practices, while pursuing continuous improvement, stimulating the greatest quantity of quality research, conservation, interpretation, exhibition, and education. Put National Brewery Museum and other Potosi online itinerary planner attractions into our {2}, and watch your holiday take shape.
Create an itinerary including National Brewery Museum
© OpenMapTiles © OpenStreetMap contributors
National Brewery Museum Reviews
Rate this attraction
TripAdvisor Traveler Rating
TripAdvisor Traveler Rating 4.5
130 reviews
  • We came here as a group of co-workers. The museum is full of memorabilia and history and tells a good story.  more »
  • On vacation, I try to find local beers to taste. When I picked up a six pack of Petosi I saw the advertisement for the Brewer Museum. And has luck would have it, it was right on our way home. I’ve....  more »
  • Well Worth Seeing! I have taken a few brewery tours, but the museum is different. Although not exceptionally large, there is an excellent collection of advertising, marketing items (foam scrapers), and historical photos. The museum showcases more than just the Potosi Brewery. Sufficient parking. Family friendly. Handicap friendly. Clean restrooms.
  • Fun little tour in Potosi to learn about the rich heritage of American beer producers. Something to see in every direction. Self guided. Multiple floors, you could spend hours here and not see everything.

Plan your trip to Potosi

  • Get a personalized plan

    A complete day-by-day itinerary
    based on your preferences
  • Customize it

    Refine your plan. We'll find the
    best routes and schedules
  • Manage it

    Everything in one place.
    Everyone on the same page.

Popular things to do in Potosi


Side trips from Potosi

Duration:2​h 30​min